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IAG’s Avios Profit Target Shows Loyalty Is Becoming As Strategic As Flying

International Airlines Group has set an ambitious medium-term target for IAG Loyalty, aiming to grow the Avios-centered business toward a 1 billion euro operating profit. For British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair, and other Avios-linked partners, the message is clear: loyalty is no longer a side business attached to flying.

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